UI/UX Design
A collection of UI/UX design work focused on improving digital experiences through thoughtful, user-centered design. This includes a full website redesign and marketing web pages, showcasing my approach to layout, hierarchy, and usability—creating engaging, intuitive experiences that support both user needs and business goals.
Icon Entertainment Website Redesign
UI/UX Design
I redesigned the Icon Entertainment Group website with the goal of modernizing an outdated digital presence and increasing overall site traffic. The previous site lacked visual energy and clear user flow, limiting engagement and discoverability.
In the new design, I introduced a more dynamic, visually driven layout with improved hierarchy, motion elements, and refreshed branding consistency across pages. I also focused on strengthening navigation and optimizing key entry points to better guide users toward events, venues, and content.
The updated experience not only elevated the brand’s online presence but also improved usability and encouraged higher engagement, supporting the broader goal of driving increased traffic through the website.
Stanley Martin Homes Email Campaign Webpages
UI/UX Design
I designed the templates for the webpages that would be sent to customers from our mailing list. Each neighborhood and each division could customize these to be specific to their house options and designs.
