Brand Identity
A collection of brand identity projects focused on building cohesive, memorable visual systems. This work showcases my approach to logo design, typography, color, and supporting brand elements—creating thoughtful identities that help brands stand out and communicate with clarity and consistency.
Little Looms
Brand Identity
Little Looms is a children’s clothing brand focused on fun, colorful, and eco-friendly apparel for kids, targeting parents seeking sustainable yet aesthetically pleasing clothing options. The goal was to create a simple, playful brand identity that felt both modern and approachable while highlighting the brand’s commitment to sustainability. I designed an illustrated rainbow logo mark using clean lines and earthy tones to balance playfulness with a natural, eco-conscious feel, paired with a handwritten logotype to reinforce a friendly, childlike personality. I also hand-illustrated a custom pattern used across the packaging to add personality and create a cohesive brand experience. The overall identity embraces a colorful yet minimal design approach, resulting in a cheerful, thoughtful brand that aligns with Little Looms’ sustainable mission.
Drip & Drive
Brand Identity
Drip and Drive is an urban golf apparel brand targeting young, fashion-conscious golfers looking to combine style with functionality on and off the course. The goal was to create a bold, modern brand identity that blended streetwear influence with traditional golf culture. I developed a fun golf ball logo mark paired with a custom “dripping” sans serif logotype to capture the brand’s edgy, urban personality. A bold color palette was introduced to enhance visibility and reinforce the brand’s confident, fashion-forward aesthetic. The final identity reflects the fusion of urban style and sport, creating a distinctive, energetic brand designed to stand out in the evolving golf apparel market.
Crust & Creme
Brand Identity
Crust & Creme is a family-owned premium patisserie brand inspired by European-style artisanal baked goods and crafted with high-quality, locally sourced ingredients. The goal was to create a brand identity that blended nostalgic warmth with a modern, flexible aesthetic to appeal to both traditional bakery lovers and a contemporary audience. I developed a refined visual direction that balances classic typography with clean, modern design elements, creating a timeless yet approachable feel. The final result is an elevated, inviting brand that reflects the warmth of a family-owned bakery and the sophistication of a premium European patisserie.
